NEW YORK FASHION WEEK

I attended two seasons of New York Fashion Week with BCBGMAXAZRIAGROUP managing two brands/shows each season, BCBGMAXAZRIA and Herve Leger, primarily working in the creative digital and social media space. I worked directly under the company’s head Brand Engagement and Social Media Manager strategically crafting the international fashion house’s digital brand. I curated and managed the only "window" for viewers to experience what two of New York Fashion Week's most high profile brands were up to! I led efforts to curate social media feeds on over 15 platforms, design innovative social media campaigns/platform strategy, maintain corporate sponsorships through branded coverage, head digital engagement efforts, and work with the industry’s top celebrities and influencers.